SEO
SEO or search Engine Optimisation is the practice of increasing the quantity of the traffic that you earn through organic results in the search engine " . There are many advantages when someone one own a website that are optimized , it can help in improving the ranking of the website which means that particular website will be highlighted in the top of the search results . This would help in increasing the viewers to the website through the search results in Google and other search engines , this can help in attracting more customers to the company .
SEO is the part of the broader topic of search engine Marketing (SEM) a tern used to describe all the marketing strategies for search . SEM have both organic and paid search, one can pay to list their website so when someone type a keyword of your company or organisation it shows in top of the page .
History
This paragraph is a walk through the history of the SEO the formative years of the SEO .
SEO was believed to be began its process the early 90's , during this time the first website was launched and soon other websites followed the path . However it was disorganised due to the crowd in the number of many websites . Therefore was a need of search engine during that time .
However the real work of the search engine began in the 1993, the Excite revolutionised how information was organised and a year later in 1994 Alta Vista , Yahoo, and other search engines followed the same trait .
The 90's can be stated as the years were the foundation of the search engine took place . In the 1996 Standford student came up with the a search engine named "Backrub" which was based on the inbound link relevancy and popularity .
A year later in 1997 , Danny Sulivan launched a search engine named Watch , its a website that was dedicated in providing news that was related to the tips on searching a web and the information on how to rank it better .
In the same year Ask Jeeves is introduced and later it was Ask.com .
On September 1997 , Google registered registered its domain name .
In the year 1998 Goto.com is launched . It’s a website with paid link and search .
The Google Revolution
In the year 1998 the pavement for the success of the Google search engine . In 2000, Yahoo pulled off the worst strategic move in the history of search and partnered with Google and let Google power their organic results instead of Inktomi.
Beforehand, Google was a little-known search engine. Hardly known!
The end result: every Yahoo search result said “Powered by Google” and they ended up introducing their largest competitor to the world and Google became a household name.
Until this point, search engines mainly ranked sites based on the on-page content, domain names, ability to get listed in the aforementioned directories, and basic site structure (breadcrumbing).
But Google’s web crawler and PageRank algorithm were revolutionary for information retrieval.
Google looked at both on-page and off-page factors – the quantity and quality of external links pointing to a website (as well as the anchor text used).
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