Google Panda
Google Panda Google Panda Update was launched to eliminate the contents that were low quality contents. The aim of this new update was to eradicate the lower quality sites and bring the better ranked sites to the top.
According to the reports from the CNET there was many complaints that stated that the lower quality had other flaws too such as copyright issues and they were in the top of the search engine which will act has hindrance in losing the trust of google from customers. This was the reason for the update.
On February 23 2011 Google Panda was officially Launched. The purpose of the new launch are as follows
To remove the sites that were not helpful for users
To Eliminate sites that had copyright issues.
With the new update the users will now be able to find contents that are rich in content. This not only help the users but can improve the reliability of the google.
Google Panda Update was launched to eliminate the contents that were low quality contents. The aim of this new update was to eradicate the lower quality sites and bring the better ranked sites to the top.
According to the reports from the CNET there was many complaints that stated that the lower quality had other flaws too such as copyright issues and they were in the top of the search engine which will act has hindrance in losing the trust of google from customers. This was the reason for the update.
On February 23 2011 Google Panda was officially Launched. The purpose of the new launch are as follows
To remove the sites that were not helpful for users
To Eliminate sites that had copyright issues.
With the new update the users will now be able to find contents that are rich in content. This not only help the users but can improve the reliability of the google.
Before the launch of Google Penguin algorithm, the volume of the link was the factor that determined in enabling it to reach premium ranking than it deserves. This means that lower quality websites were visible in prominent positions.
This update meant that Google had start a war with low quality websites. Penguin algorithm was well equipped with all the amours that it needed to win this war. However, on the contrasting side that had no other choice but to bow down to this new update and come up with much reliable and quality content to survive.
Penguin 2.0, was the fourth update to the algorithim it was released in may 2013. With this update the Penguin evaluate the website and the links in real time which means that now once can see instant impact on the link building.
Google Hummingbird
The Google Humingbird algorithim was updated in 2013. Let’s see how search engine before this update . The search engine use to give exactly what you ask for that is for example if you searched for “Shops” the results will show you about that or if you ask “who is the president of India “ the search results will show the same . It may sound not bad but that wasn’t the complete picture this means that there not many results that were well in depth and resources.
After launching the Google Hummingbird there was results that were in much more in depth . That is like mentioned earlier if you search for “ shops “ you will see whats shop is about , shops near your location and much more which means that the results are not just oriented towards the keyword you had input but much more than that .
This update ensure people to learn more search more and the trust of the users in the Google had improved.
Google Pigeon
The Google Pigeon update was believed to be launched around the month of July 24, 2014. The aim of this update was to benefit the local search results that is to promote the business analytics data of regional business.
This update aimed to provide local business a reward by making a strong organic presence in the web results. This meant that local business such as perhaps a small dress store in neighborhood will be seen in the results along the brand that are hugely popular such as Forever 21, Levi’s, Nike and other such brands
This Ensure that they are not left out but instead their brand value is promoted. it also provides location which helps the users to drop in for a visit and also other details such as the
timings and the kind of products. This is a win win situation for everyone that is for the Customers, owners and everyone else on the picture.
Google Mobilegeddon
This update meant that while coming with search results the users should get most relevant and timely results, it shouldn’t matter where the source if information lives on .
Google had given three pointers on what this update meant in April 21 , 2015.
- Affects only search rankings on mobile devices .
- Affects search results in all languages globally .
- Applies to indvidual pages , not entire websites .
Google RankBrain
RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.
Google Snippet Length Increase
Google had made a change that is to provide more descriptive and useful snipets , so people can understand better on how pages are relevant to their search .
Google stated that they essentially have decided to increase the recommended length and the display length of what will be shown in the text snippet of regular organic results.
This change had been happening since 2015 that is the snipet character had increased to about 155 charcater limit .
This update ensured people can read a little about the website before actually clicking on it which helpful for the individual on a long run .
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Starting July 1, 2019, mobile-first indexing is enabled by default for all new websites (new to the web or previously unknown to Google Search). For older or existing websites, we continue to monitor and evaluate pages based on the best practices detailed in this guide. We inform site owners in Search Console of the date when their site was switched to mobile-first indexing.
Google Medic Update
The Google Medic update was in 2018 .it affected numerous industries . SEO industry influencer Barry Schwartz dubbed the algorithm update “Google Medic,” because over 42 percent of the sites affected were in the medical, health, fitness, or healthy lifestyle space.
The Medic update’s purpose was to emphasize and improve the expertise, authority, and trustworthiness (E-A-T) of pages that have the power to affect a person’s well-being and happiness. Google punished pages it perceived to have a no or low E-A-T and rewarded website that had a high E-A-T.
Google Bert
It was opened-sourced last year and written about in more detail on the Google AI blog. In short, BERT can help computers understand language a bit more like humans do.
Google said BERT helps better understand the nuances and context of words in searches and better match those queries with more relevant results. It is also used for featured snippets, as described above.
In one example, Google said, with a search for “2019 brazil traveler to usa need a visa,” the word “to” and its relationship to the other words in query are important for understanding the meaning. Previously, Google wouldn’t understand the importance of this connection and would return results about U.S. citizens traveling to Brazil. “With BERT, Search is able to grasp this nuance and know that the very common word “to” actually matters a lot here, and we can provide a much more relevant result for this query,” Google explained.
If you would like to know more about SEO and its history check out my previous post .
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