On page SEO which is also known as On site SEO is a process of optimizing the web page contents for the users and search engines . This helps the individual pages to rank much higher than other pages and also this helps in earning more traffic in the search engine . In addition to adding the relevant high quality content , the on page SEO improve the headlines ,HTML tags and images .
10 areas that will help tp improve the content and authority and increase the rankings , traffic and conversion
Keywords
Choose relevant keywords for the post . This means that the keywords that are associated with the post .
Title
The title should be relevant to the page and should be understandable by the users. it should be unique and understandable to the users and should also be under 70 characters.
Meta Description
Meta description contains the description of your post and it comes under the page title. it should follow the below guidelines.
It should be under the word count of 150 and should not be less than 100.
Do not cram the keywords for the sake of listing them.
Give a reason on why they should visit the website.
Snippet
Snippet is the results that are shown in the Google search results after typing the required keywords .The snippet consist of the title ,Url and the description of the page . The keyword will be highlighted in the results . This makes it easier for the user to figure out if they really have to visit the website rather than actually clicking at it .This feature have helped users to save time by reading the description given in the snippet before actually clicking at the link .
Meta Description
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates.
Google Search console is a free service that is offered by Google that helps to monitor , maintain and troubleshoot the site’s presence in Google search results . it includes the viewing your referring domains, mobile site performance, rich search results and highest traffic queries and pages.Google search console is a collection of tools and resources to help webiste owners, webmasters , web marketers and SEO professionals monitor website performance in the google search index . Google Search Console(formerly known as Google Webmaster Tools) is a free service that enables you to track your website’s presence on Search Engine Results Pages (SERPs). G S C is a collection of online professional web tools provided by google. GSC help you to manage your website for google search results. GSC include features like Search appearance, Search traffic analytic, error checking, website improvement suggestions and so more.
You can use it to quickly submit new content, and to track the progress of your existing content.
This is a tool that can benefit just about anyone with a website. It enables you to:
Track current SERP standings.
Monitor website errors.
Uncover and resolve code markup errors.
Integrate your application with your website.
Plus, you can use this service to find out where your site appears on SERPs, and understand how users interact with it. In turn, these details can be used to inform your Search Engine Optimization (SEO) efforts.
The Benefits of Using Google Search Console
There are many benefits to using Google Search Console on your website. This tool will not only enable you to improve your SEO techniques, but it will also offer you unique insight into your current setup.
Some of the most important advantages include the ability to improve your search appearance data, use structured data testing, and make improvements to your site’s HTML. You can even check on backlinks and optimize internal links.
When combined, these benefits mean you can improve both the look of your website on SERPs, and its overall performance.
How to Verify a WordPress Site in Google Search Console
Before you can begin to reap the benefits offered by Google Search Console, you’ll need to verify your WordPress website. This will provide you with all the tools you need, and give you access to Google search data that’s relevant to your site.
Step 1: Go to Google Search Console
First, you’ll want to navigate to the Google Search Console home page. Then, sign in using your Google account.
Step 2: Add Property to Search Console
Next, click on the red ADD A PROPERTY button that’s located in the top right corner of the dashboard:
Step 3: Download the HTML Verification File
Under the Recommended method tab on the following screen, you’ll need to download the HTML verification file by clicking on the hyperlink provided:
Step 4: Upload the File to Your Website via FTP
This step requires direct access to your website’s server, which you can obtain via File Transfer Protocol (FTP) or cPanel File Manager.
Using an FTP client such as FileZilla, enter your credentials and log into your server. You’ll then need to upload the file to your site’s root directory (which contains the wp-content folder, the wp-config.php file, etc.)
click and drag the file from wherever you saved it on your computer to your site’s root folder.
Step 5: Go back to Search Console & Click “Verify”
Now, you can return to Google Search Console and click on Verify. This will complete the process!
You can read my previous post on Google Algorithm here Google Algorithm
Google Panda Update was launched to eliminate the contents that were low quality contents. The aim of this new update was to eradicate the lower quality sites and bring the better ranked sites to the top.
According to the reports from the CNET there was many complaints that stated that the lower quality had other flaws too such as copyright issues and they were in the top of the search engine which will act has hindrance in losing the trust of google from customers. This was the reason for theupdate.
On February 23 2011 Google Panda was officially Launched. The purpose of the new launch are as follows
To remove the sites that were not helpful forusers
To Eliminate sites that had copyrightissues.
With the new update the users will now be able to find contents that are rich in content. This not only help the users but can improve the reliability of the google.
Google Penguin
In 2012, Google had officially launched yet another update which was initially named as “Webspam algorithm update “. It was completely oriented towards the goal of targeting link spam and manipulative link building practices. Later the named was changed to Penguin algorithm. Th update of the name change was confirmed by the tweet from the Matt Cutts , who was the head of the Google webspam team .
Before the launch of Google Penguin algorithm, the volume of the link was the factor that determined in enabling it to reach premium ranking than it deserves. This means that lower quality websites were visible in prominent positions.
This update meant that Google had start a war with low quality websites. Penguin algorithm was well equipped with all the amours that it needed to win this war. However, on the contrasting side that had no other choice but to bow down to this new update and come up with much reliable and quality content to survive.
Penguin 2.0, was the fourth update to the algorithim it was released in may 2013. With this update the Penguin evaluate the website and the links in real time which means that now once can see instant impact on the link building.
Google Hummingbird
The Google Humingbird algorithim was updated in 2013. Let’s see how search engine before this update . The search engine use to give exactly what you ask for that is for example if you searched for “Shops” the results will show you about that or if you ask “who is the president of India “ the search results will show the same . It may sound not bad but that wasn’t the complete picture this means that there not many results that were well in depth and resources.
After launching the Google Hummingbird there was results that were in much more in depth . That is like mentioned earlier if you search for “ shops “ you will see whats shop is about , shops near your location and much more which means that the results are not just oriented towards the keyword you had input but much more than that .
This update ensure people to learn more search more and the trust of the users in the Google had improved.
GooglePigeon
The Google Pigeon update was believed to be launched around the month of July 24, 2014. The aim of this update was to benefit the local search results that is to promote the business analytics data of regional business.
This update aimed to provide local business a reward by making a strong organic presence in the web results. This meant that local business such as perhaps a small dress store in neighborhood will be seen in the results along the brand that are hugely popular such as Forever 21, Levi’s, Nike and other such brands
This Ensure that they are not left out but instead their brand value is promoted. it also provides location which helps the users to drop in for a visit and also other details such as the
timings and the kind of products. This is a win win situation for everyone that is for the Customers, owners and everyone else on the picture.
GoogleMobilegeddon
As the name suggest “ Mobbilegeddon” , this update intentions were to update big changes in the mobile search rankings . In April 2015, Google rolled up their sleeves to come with many friendly mobileupdates.
This update meant that while coming with search results the users should get most relevant and timely results, it shouldn’t matter where the source if information lives on .
Google had given three pointers on what this update meant in April 21 , 2015.
Affects only search rankings on mobile devices .
Affects search results in all languages globally .
Applies to indvidual pages , not entire websites .
Google RankBrain
Google uses a machine-learning artificial intelligence system called “RankBrain” . its an artificial intelligence that help users to search results . True artificial intelligence, or AI for short, is where a computer can be as smart as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections.
RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.
Google Snippet Length Increase
Google had made a change that is to provide more descriptive and useful snipets , so people can understand better on how pages are relevant to their search .
Google stated that they essentially have decided to increase the recommended length and the display length of what will be shown in the text snippet of regular organic results.
This change had been happening since 2015 that is the snipet character had increased to about 155 charcater limit .
This update ensured people can read a little about the website before actually clicking on it which helpful for the individual on a long run .
Google Mobile First Indexing
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Starting July 1, 2019, mobile-first indexing is enabled by default for all new websites (new to the web or previously unknown to Google Search). For older or existing websites, we continue to monitor and evaluate pages based on the best practices detailed in this guide. We inform site owners in Search Console of the date when their site was switched to mobile-first indexing.
Google Medic Update
The Google Medic update was in 2018 .it affected numerous industries . SEO industry influencer Barry Schwartz dubbed the algorithm update “Google Medic,” because over 42 percent of the sites affected were in the medical, health, fitness, or healthy lifestyle space.
The Medic update’s purpose was to emphasize and improve the expertise, authority, and trustworthiness (E-A-T) of pages that have the power to affect a person’s well-being and happiness. Google punished pages it perceived to have a no or low E-A-T and rewarded website that had a high E-A-T.
Google Bert
It is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers.
It was opened-sourced last year and written about in more detail on the Google AI blog. In short, BERT can help computers understand language a bit more like humans do.
Google said BERT helps better understand the nuances and context of words in searches and better match those queries with more relevant results. It is also used for featured snippets, as described above.
In one example, Google said, with a search for “2019 brazil traveler to usa need a visa,” the word “to” and its relationship to the other words in query are important for understanding the meaning. Previously, Google wouldn’t understand the importance of this connection and would return results about U.S. citizens traveling to Brazil. “With BERT, Search is able to grasp this nuance and know that the very common word “to” actually matters a lot here, and we can provide a much more relevant result for this query,” Google explained.
If you would like to know more about SEO and its history check out my previous post .
SEO or search Engine Optimisation is the practice of increasing the quantity of the traffic that you earn through organic results in the search engine " . There are many advantages when someone one own a website that are optimized , it can help in improving the ranking of the website which means that particular website will be highlighted in the top of the search results . This would help in increasing the viewers to the website through the search results in Google and other search engines , this can help in attracting more customers to the company .
SEO is the part of the broader topic of search engine Marketing (SEM) a tern used to describe all the marketing strategies for search . SEM have both organic and paid search, one can pay to list their website so when someone type a keyword of your company or organisation it shows in top of the page .
History
This paragraph is a walk through the history of the SEO the formative years of the SEO .
SEO was believed to be began its process the early 90's , during this time the first website was launched and soon other websites followed the path . However it was disorganised due to the crowd in the number of many websites . Therefore was a need of search engine during that time .
However the real work of the search engine began in the 1993, the Excite revolutionised how information was organised and a year later in 1994 Alta Vista , Yahoo, and other search engines followed the same trait .
The 90's can be stated as the years were the foundation of the search engine took place . In the 1996 Standford student came up with the a search engine named "Backrub" which was based on the inbound link relevancy and popularity .
A year later in 1997 , Danny Sulivan launched a search engine named Watch , its a website that was dedicated in providing news that was related to the tips on searching a web and the information on how to rank it better .
In the same year Ask Jeeves is introduced and later it was Ask.com .
On September 1997 , Google registered registered its domain name .
In the year 1998 Goto.com is launched . It’s a website with paid link and search .
The Google Revolution
In the year 1998 the pavement for the success of the Google search engine . In 2000, Yahoo pulled off the worst strategic move in the history of search and partnered with Google and let Google power their organic results instead of Inktomi.
Beforehand, Google was a little-known search engine. Hardly known!
The end result: every Yahoo search result said “Powered by Google” and they ended up introducing their largest competitor to the world and Google became a household name.
Until this point, search engines mainly ranked sites based on the on-page content, domain names, ability to get listed in the aforementioned directories, and basic site structure (breadcrumbing).
But Google’s web crawler and PageRank algorithm were revolutionary for information retrieval.
Google looked at both on-page and off-page factors – the quantity and quality of external links pointing to a website (as well as the anchor text used).
